CLIENT
Mondelēz India
1. Sunainika Singh - Marketing Director - Biscuits & Bakes
2. Adeeba Ansari - Category Manager - Oreo Activations
3. Parvathy Nair - Category Manager - Biscuits Equity
4. Syed Rizvi - Brand Manager - Oreo
AGENCY
1. Dheeraj Sinha - CEO, Leo Burnett - South Asia & Chairman, BBH - India
2. Rajdeepak Das - CEO & Chief Creative Officer, South Asia Management
3. Abhimanyu Khedkar - Executive VP - Account Management
4. Mayuresh Dubhashi - Group Executive Creative Director
5. Mittu Torka - Executive VP - Strategy Account Planning
6. Shailee Mehta - Associate VP - Account Management
SUMMARY
Our campaign made Oreo the most loved FMCG brand in India. To grow household penetration amid dipping sales growth, Oreo dived into the mass hysteria surrounding the Cricket World Cup in 2022, making a cricket crazy nation, believe that relaunching Oreo could help them win the World Cup. We flipped the mass narrative of doom and dismay with hope.
Results?
Household penetration grew by 12%. Influencers joined in, memes were created, our cookies were even framed. Needless to say, everyone who’s not living under a rock was talking about it.
