Bajaj Auto

1. Abhinav Sharma - Category Head - Sport & Electric
2. Shardul Mujumdar - Head Of Brands
3. Narayan Sundararaman - Head Of Marketing

Ogilvy Mumbai *Lead Agency

1. Kshitij Rajoria - Senior Vice President
2. Khurram Haque - Group Creative Director
3. Hemal Jhaveri - Group Creative Director
4. Ganapathy Balagopalan - Deputy Chief Strategy Officer
5. Sukesh Nayak - Chief Creative Officer
6. Aman Sheikh - Senior Vice President
7. Harsh Bhatt - Associate President

Bajaj Pulsar N160 - latest addition to the line of Pulsar motorcycles - was a sub-optimal late entrant in a cc category that had shifted the buying demographic - thanks to Pulsar's archrival. Pulsar had to retain its formidable distinction of 'thrill' but present it to the younger audience on a media and in a language that would get them to consider the new N160. The clutter-breaking (Un)Censored Ad gave the new Pulsar N160 the attention and drove consideration.