Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Thumb 0
  • Thumb 1

Spotify
Spotify's 3 Year Race To Category Leader

RAN IN: India (National)

CLIENT
Spotify India

1. Amarjit Batra - Managing Director
2. Neha Ahuja - Director, Head of Marketing
3. Divya Chadha - Head - Brand and Consumer Marketing
4. Pulkit Mathur - Marketing Manager

AGENCY
Leo Burnett Mumbai *Lead Agency

1. Dheeraj Sinha - CEO and CSO
2. Rajdeepak Das - CEO and CCO
3. Noor Samra - Senior Vice President, Strategy & Planning
4. Vikram Pandey - National Creative Director
5. Ashima Mehra - Executive VP
6. Pooja Punjabi - Associate VP


SUMMARY

Despite being the 8th entrant, we are now the no. 1 music streaming app in India. How? 1. Play the leader 2. Own the biggest category codes 3. Borrow from culture, become culture 3 simple rules for iconic work, year on year: 2019: ‘There’s a playlist for that’: 1153 outdoor messages offering help with everyday frictions 2020: Pitted Boomer vs GenZ to answer the generational divide through music 2021: Used biggest genre and grease, Bollywood, to unite filmy lovers 2022: An IPL campaign on the everyday chaos, made better with music

CASE VIDEO


Audience: Mass, public

Objectives: Develop, revitalise market (category growth), Gain new customers