SCHF Curing Homesickness

1. Tanya Sarina - Head of Health Promotion
2. Nicky Bowie - General Manager

CHEP Network Melbourne *Lead Agency

1. David Halter - Chief Strategy Officer
2. Mariana Rice - Managing Partner
3. Sam Dickson - Creative Director
4. Cameron Bell - Creative Director
5. Glen Dickson - Deputy Chief Creative Officer
6. Albert Olsen - Author / Strategist

When the charity economy shrank and other philanthropic causes dominated headlines, Sydney Children’s Hospitals Foundation (SCHF) needed a new source of revenue. They found it with a new energising cause: to cure the homesickness suffered by all kids in hospital. With a campaign that got brands to join us, the response was huge, including an entirely new brand: Coles Mum’s Sause. Four years since launch, and with no additional investment the campaign is still generating revenue to help children’s hospital charities around Australia get kids back where they belong: home.