Mondelēz Kinh Do Vietnam

1. Nikhil Rao - Vice President Marketing at Mondelēz International
2. Sameer Yadav - Marketing Head of Mondelēz Kinh Do Vietnam
3. Ngoc Nguyen - Brand Manager
4. Tam Le Minh - Marketing Manager

Publicis Vietnam *Lead Agency

1. Anish Kotian - Groupe Managing Director
2. Paolo V Garcia - Chief Creative Officer
3. Andy Soong - Executive Creative Officer
4. Ravi Iyer - Integrated Planning Director
5. Anh Ha Nguyen - Account Director
6. Hoang Lan Nguyen - Account Manager

Spark Foundry Vietnam

Oreo faced an unexpected challenge of aging excessive stocks when anticipating a high demand at the start of the year due to possible new pandemic wave. With Stay Playful spirit at heart, we found an opportunity to turn gloomy stocks stacked at retailer’s stores into joyful cookies stacked at consumer’s homes with a modest budget. Just by adding a value exchange twist into a simple stacking challenge, the campaign saw thousands of consumers joyfully stacking non-stop, stocks cleared up, sell out uplift +17.7%, penetration +1% and a Guinness Record at the end.