CLIENT
Mars
1. Joe Lanham - Marketing Manager - Pet
AGENCY
1. Simon Vicars - Chief Creative Officer
2. Matt Swinburne - Group Creative Director
3. Haylie Craig - Senior Art Director
4. Michael Swinburn - Senior Copy Writer
5. Nico Hume-Ainsworth - Group Business Director
6. Arameh Boyd-Hewson - Senior Programme Director
7. Emma Tait - Planning Director
8. Tobbi Jones - Data Strategist
9. Serena Fountain-Jones - Senior Producer
SUMMARY
Humans are the worst. Especially when it comes to online dating.
Unwanted slides into your DMs, being ghosted, unsolicited pics; you name it we have to put up with it.
So, to launch our Tinder-esk cat adoption platform MyHooman, rather than telling people to adopt a furry friend, we told them to ‘Give up on humans’.
By celebrating the disappointment of dating apps we helped people find their perfect match - and have seen a massive 76% uplift in return.
And there’s not a liar or catfish in sight.
