ANZ

David McIndoe , Planner
Paul Reardon , Chief Creative Officer
Bruce Baldwin, Art Director
Jim Taylor , Copywriter
Janine Wertheim, Agency Producer
Nikki Rawling , Project Director
Claire Tenzer , Group Business Director
Lauren Ellis , Project Manager
Pat Sofra, Designer
Stuart Morley , Editor

TBWA *Lead Agency

PHD *Lead Agency

Daniel Ardilly , Director of Photography
Simon Lister , Sound Designer
Paul Middleditch, Director
Peter Masterton , Producer
Megan Ayers , Producer

Prior to 2016, ANZ was horse & carting it over the line in the fin-tech race, while CBA was cruising ahead with Tesla-like smoothness. With a new CEO and recently announced digitization mandate, ANZ saw an opportunity to not just catch up, but to win the race. Breaking rank from the other banks, ANZ partnered with Apple Pay. The ANZ Mobile Payments campaign tapped into a unique and universal consumer insight – the increasingly rapid desensitization to the novelty of innovation, driving a step change in brand perception and delivering a campaign ROI well ahead of category benchmarks.