Bayer

Geraldine Hessey, Nutritionals Group Brand Manager

J. Walter Thompson *Lead Agency

Angela Morris, Executive Planning Director
John Lam , Creative Director
Laurie Geddes, Group Creative Head
Simon Langley, Executive Creative Director
Heather Morrison , Senior Planner
Andrew Mccowan , Head of Insights
James Ansell, Account Director

Many would kill to be as famous for and synonymous with a core consumer need as Berocca was with hangover cure. But this very fame was causing relevance to fizzle out, resulting in declining frequency and sales. This is the story of how Berocca reinvented itself from restoring after a big night, to preparing for a big day, motivating Aussies to reappraise the role of this iconic brand. Berocca’s Big Days campaign turned a decline into growth, with sales over triple the target, with continuous growth over the last 4 years – giving Berocca back its b-b-bounce.