CLIENT
Officeworks
Karl Winther, National Marketing Manager
Simon Davenport, National Advertising Manager
AGENCY
Susan Bird, Director/GAD
Xavier Hogan, Director
Rua Werry, Account Manager
Andrew Foote, Partner/Executive Creative Director
Michael Skarbek, Creative Director
Dillon McKenna, Senior Art Director
Simon Gross, Senior Copywriter
Lisa Song, CRM Partner
DT Digital
Jack Deacon , Senior Strategist
Tom O'Callaghan, Account Manager
Sarah Sproule, Client Partner
Haystac
Nicole Hamilton, Group Account Director
Columbus
Marania Bunton, Business Director- Social Media
Elaine Tuazon, Performance Executive
SUMMARY
This is a story for all those who love the magic that comes with Christmas. In 2016 Officeworks, a retailer previously not top of mind for Christmas, decided to play into the spirit of the season, choosing to focus on the meaning and emotion of its unique take on Christmas gifting – gifts that help people be more creative. By adopting a combined approach, which leveraged both the power of emotional communications and rational messaging about its unique product offering, Officeworks succeeded beyond imagination, generating exceptional profit and ROI, whilst establishing itself as a true Christmas gifting destination.
