Canon

Simon Russell, Senior Manager -Customer
Kate Guaran, Senior Manager - Consumer Marketing
Brendan Maher, Product Manager – Cameras
Janey Gu, Digital Campaign Manager
Jensen Baptista, Manager - Social Media
Natasha Ciesielski, Manager – Product PR

Leo Burnett *Lead Agency

Grant McAloon, Executive Creative Director
Vince Lagana, Executive Creative Director
Kieran Ots, Creative Director
Dave Varney, Senior Art Director
Jonny Bucknall, Group Business Director
Natalie Tay Uceda, Senior Account Director
Stephanie Shang, Communications Planner
Laurent Marcus, Executive Producer
Chris Summers, Integrated Producer
Janifer Wong, Digital Designer
Keong Seet, Digital Developer
Henry Zalapa, Director
Tommy Thoms, Director
Willy Bernardoff, Director

Problem: Canon was to launch the EOS 80D Digital SLR (DSLR) camera into a declining market. Research showed we needed to look beyond category challenges and face a larger issue - the DSLR is losing its relevance as a creative tool. Solution: LEAP was a powerful yet playful creative project where we gave a new photographic challenge to our audience every day for 30 days, helping them rediscover their own creativity.