CLIENT
Horticulture Innovation Australia
Claire Tindale Penning, Marketing Manager
Craig Perring, Marketing Manager
Anthony Kachenko, Research and Development Lead
AGENCY
Ben Peacock, Chief Architect
Lucy Jackson, Account Director
Alexis Clarke, Account Manager
Creative Director, Giles Kershaw
Jess Miller, Project Director
Chris Houghton, Digital Lead
Claire Maloney, PR Director
Alexandra Loftus, PR Manager
Hamish Burrell, Designer
Giles Kershaw, Creative Director
Claire Sutton, Head of Art
Eva Kiss, Designer
SUMMARY
The 202020 Vision started in 2013.
It is the marketing program for trees and plants in Australia. The challenge is to grow the industry 2% year on year.
Our unique approach has been to create and co-ordinate a ‘living network’ of 400+ councils, businesses, NGOs and community groups to help create 20% more green space in our urban areas by 2020.
Because creating green space sells trees and plants.
In four years we have increased sales and helped Australia’s urban councils begin urban greening programs.
Good for business. Good for Australia as a whole.