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Aldi
The ALDI Christmas campaign that out-sold its' Effie winning predecessor

RAN IN: Australia

CLIENT
Aldi

AGENCY
BMF *Lead Agency

Hugh Munro, Head of Planning / Author
Christina Aventi, Executive Planning Director
Cam Blackley, Executive Creative Director
Alex Derwin, Creative Director
Matthew Hughes, Designer
Stephen McArdle, Managing Director
Toby Hussey, Group Account Director
Aisling Colley, Peitra Withaar, Senior Account Directors
Kellie Box, Account Executive
Jenny Lee Archer, Agency Producer


Maxus Media *Lead Agency


Creation


SUMMARY

ALDI’s Perfect Aussie Christmas is a glorious cultural mirror to Australia’s franken-­‐Christmas, where Northern and Southern Hemisphere rituals somehow make peace under sun-­‐drenched mistletoe. 
 
The campaign has been a key driver of ALDI’s growth over the last five years, and the 2015 campaign won two Silver Effies.
 
In 2016, we took the Perfect Aussie Christmas to the next level by introducing a family of American Christmas-­‐evangelists who brought a little festive rivalry, and gave Australians a renewed pride in their own unique version of Christmas.
 
Australia: Meet the Tinkletons.

CASE STUDY

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CASE VIDEO


Additional Materials:

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Classification: National

Language: English