Unilever

Kristy Rutherford, Marketing Manager, Male Grooming and Fragrances ANZ
Kate Westgate, LYNX Brand Manager ANZ
Arjan Baars, Global AXE Brand Director
Flavio Stanzione , Global AXE Brand Manager

Emotive *Lead Agency

Simon Joyce, CEO/Founder
Zane Pearson, Creative Director, Writer, Director
Andrew Cameron, Creative Director
Alistair Pratten, Senior Producer
Marshall Campbell, Business Director
Lucielle Vardy, Chief Strategy Officer
John Principe, Social Strategist
Uthayan Selvaraj, Head of Post Production
James Brown, DOP
Nathan Burley, Additional Writer

PHD Media

LYNX, the deodorant vanguard of humour and attraction was one of the most popular brands in the 90’s. As societal ideals changed their connection with teen males weakened, and they were no longer seen as funny or cool. In 2018 new variant Lynx Australia launched with a mission to win them back. Applying the random, internet style humour of teens, the campaign bucked convention and represented Australia unconventionally. The idea sparked friendly banter in a two-nation rivalry we all know well. LYNX Australia quickly became #2 in the category and teen males, with some regained confidence are starting to smell of LYNX again.