Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Thumb 0
  • Thumb 1
  • Thumb 2
  • Thumb 3
  • Thumb 4
  • Thumb 5
  • Thumb 6
  • Thumb 7
  • Thumb 8
  • Thumb 9
  • Thumb 10

Sunsuper
How a little-known retirement product delivered boss results

RAN IN: Australia

CLIENT
Suncorp

Catherine Hughes, Head of Brand Marketing
Jo Elford, Brand Campaign Manager
Neysa Ellison, Brand Content Manager

AGENCY
Rumble Creative & Media *Lead Agency

Nancy Hartley, Creative Founder
James Burchill, Creative Founder
Edwina Gilmour, Group Account Director
Remy Brassac, Strategist
Jennifer Kumnick, Account Manager


MediaCom


SUMMARY

Sunsuper members aged 50+ is the group most at-risk of churn. We needed to show soon-to-be-retirees that withdrawing their super at retirement was not their only, or best option – by educating them on the benefits of a Retirement Income Account. This product had low awareness amongst members (less than 50%) and negligible awareness among prospective members. The solution was to position Sunsuper’s RIA as the key to achieving autonomy in retirement – to effectively become your own boss, in charge of your salary and bonus. The results exceeded all campaign objectives for total pension inflows during and post the campaign period.

CASE STUDY

New-pdf-icon

CASE VIDEO


Type: b2c

Language: English