CLIENT
P&O
Ryan Taibel, Vice President of Sales and Marketing
Narelle Riley, Marketing Director
Madeline Wong, Digital Marketing Lead
Nola Melamet, Retail Marketing Specialist
Emily Taylor, Brand and Content Coordinator
AGENCY
Guy Marshall, Strategy Director and Partner
Samuel Rees, Strategist
Tim Chenery, Creative Director
Dan Barrett, Senior Copywriter
Simon Macias, Senior Designer
Jade Ramsey Elliot, Client Services Driector
Felicity Andrews, Senior Account Director
Mediacom
SUMMARY
To skip the traditional price-driven contest during the Australian cruise industry’s biggest sales period, P&O ignored
the key category drivers of price and hardware and went back to our core business - South Pacific itineraries. We
turned war stories from our production team into a driving insight; travelling the South Pacific without P&O is more
than a little difficult, while travelling with us is a dream. Our campaign, The Best Way To See The Best Of The South
Pacific brought this to TVs during the summer of cricket. The result? P&O's best sales period in its 85-year history.
