The Hunger Project Australia

Tara Donnelly, Head of Communications and Partnerships
Jessica Parker, Marketing and Communications Specialist
Melanie Noden, CEO

McCann *Lead Agency

Dejan Rasic, Executive Creative Director
Ian MacDonald, Strategic Planning Director
Jerker Fagerström, Executive Creative Director
Felix Holfve, Art Director
Martin Svane, Copywriter
David O'Sullivan, Copywriter
Adam Lee, Managing Director
Nicole Gardner, General Manager
Sara Shields, Senior Account Director
Jodie Allen, Account Director
Roshni Hegerman, Strategic Planning Director
Colin Tuohy, National Head of Broadcast
Matthew Flinn, Editor
Zoe Teasey, Group Account Director

The Red Repubulic

For most charities the problem is how to raise more donations. But with The Hunger Project’s revenue coming from less than 30 donors, the need was for more donors. Australia’s cluttered charity environment means traditional communications don’t achieve the cut through needed to attract new donors. We needed a different kind of solution that gave something of value to our donors for their generosity. This is a story of how we created a world first; a new economy where table reservations are the currency – and took The Hunger Project from the few to the many.