AGENCY
Chad Mackenzie, National Executive Creative Director
Brett Terblanche, Senior Creative
James Blow, Senior Creative
Richard Taylor, Senior Creative
Matthew Simms, Senior Experience Strategist
Hoang Phan, Lead Developer
Yohan Mocho, Full Stack Developer
Justine Leong, Group Account Director
Alex Sunier, Business Manager
Terry Kerr, Head of Production
Matt Sayer, National Head of Technology
James Wright, Project Director
Dom Wright, Associate Experience Design Director
Cohan Banfield, Digital Art Director
SUMMARY
The war on the ivory trade has been both public and successful, yet elephant populations continue to be
decimated. Poaching’s well-publicised decline made people feel the threat to elephants was over.
To reignite passion for this fading cause, we inspired people to feel for elephants in a radical way.
Hello in Elephant is a world-first human-elephant translator – part utility, part sharing generator, part
donation mechanism.
With zero paid media budget, the campaign went global garnering 400m opportunities to see. Importantly
it created renewed energy to save elephants – DSWT’s donations rose 34% and it delivered a projected
profit ROMI of 19.1:1.
