ANZ Bank

Carolyn Bendall, Head of Marketing Australia Divison
Luana Hughes, Senior Marketing Manager, Home Loans
Patrick Barbaro, Senior Marketing Manager, Home Loans
Emma Bulleen, Integrated Marketing Manager

TBWA *Lead Agency

Ricci Meldrum, Regional Group Head
Claire Tenzer, Client Partner
Emma Fox, Account Director
Nick Biggs, Account Manager
Paul Reardon, Executive Creative Director
Matt Stoddart, Creative Director
Ashwin Gopal, Creative Director
Margot Ger, Head of Broadcast
Dave Keating, Head of Integrated Production
Paul Arena, Planning Director

PHD Media

“Mongrel bunch of bastards”. Today, you needn’t search far to find headlines like this admonishing Australia’s banks. But in 2012 it was ANZ that lay sole claim to this moniker: in an ‘interest rates rebellion’ ANZ broke ranks with the RBA, hiking interest rates, causing customer satisfaction to plummet. To stand out without a price advantage (in a market obsessed with rates), ANZ needed to connect to home buyers’ hearts, not just their ‘back pockets.’ Five years later, the results say it all: record breaking purchase intent, an% increase in applications and a massive increase in funds-under-management.