CLIENT
McDonald's
Tim Kenward, National Marketing Manager
Dane Sharp, Digital Experience Manager
Sarah Harrington-Birch, Head of Media ANZ
Jason Khoury, Assistent Brand Manager
Andrew Southey, National Delivery Manager
David James, Digital Product Manager
AGENCY
Alan Patterson, Strategic Planner
Scott Moore, Data Strategist
David DiVeroli, Strategy Director
Ryan Sproull, Strategic Planner
Ellyn Dupuis, Account Director
Josh Peacock, Account Lead
SUMMARY
This is a story of how we digitally transformed McDonald’s Monopoly for the smartphone generation. Taking a 30-year-old
instore promotion and turning it into an immersive gaming experience that handed millions more players a second chance (card)
of winning every time they played.
In 2015, participation in the game was at a 5-year low. For the 2016 campaign, we designed and launched the Monopoly app and
for that first week, McDonald’s recorded their highest sales week on record, smashed all other campaign objectives and the app
itself stayed atop the app charts for two years running during the campaign periods.
