CLIENT
Officeworks
Karl Winther, National Marketing Manager
Simon Davenport, National Advertising and Communications Manager
Alex Staley, Corporate Affairs and Brand Manager
Tiffany Rudik , National CRM and Loyalty Manager
Sophia Lindsay , Advertising Creative Services Manager
Jackie Allen, Advertising Strategy and Media Manager
Carla Carafa, Consumer Communications Manager
AGENCY
AJF GrowthOps was AJF Partnership *Lead Agency
Andrew Foote, Executive Creative Director
George Freckleton, Creative Director
Susan Bird, Client Partner
Xavier Hogan, Account Director Pieter-Paul von Weiler , Head Of Strategy
Initiative
Megan Davey, Group Director
Columbus
Haystack
AKQA
SUMMARY
This is a story about what happened when Officeworks invested in standalone brand activity. By creating three brand ads Officeworks was able to emotionally connect with its core target on a deeper level. By helping them understand that Officeworks is not just a destination, but is also there for them along for the journey we unlocked long-term and short-term sales growth beyond our wildest dreams. Achieving an ROI of 757% this case demonstrates the power of brand and that TV – in all its forms – is still rocket fuel for brands.
