CLIENT
Nestle Australia
Anna Stewart, Head of Marketing
Joyce Tan, Head of Marketing
Therese Kallie, Director of Communication
AGENCY
Wunderman Thompson Australia was J Walter Thompson *Lead Agency
Dylan Soopramania, Senior Art Director
Bruce Pywell, Group Account Director
Paul Friedmann, Head of Delivery
Iain Clarke, Print Producer Carly Yanco, Head of Strategy
Simon Langley, Chief Creative Officer
Steven Hey, Creative Group Head
Katy Grey, Senior Account Director
Wavemaker
SUMMARY
Make Australia Break Again
Famous for its iconic slogan ‘Have a Break, Have a KitKat’ and its unique chocolate-wafer fingers that people break apart to enjoy, KitKat has been a synonymous with breaks for 60+ years.
That was, until 2016 when KitKat lost ownership of its iconic occasion resulting in a dip in brand health and a correlated decline in sales; Aussies had stopped breaking with KitKat.
A shift in brand strategy returned the brand to its status as the undisputed chocolate for breaks and went on to become the new global platform for KitKat.
