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BankSA
Turning a lukewarm underdog into a Piping hot competitor

RAN IN: Australia

CLIENT
BankSa

Michael Healy , Head of BankSA Marketing
Natalie Warren Smith , Head of BankSA Marketing
David Honner, Director of Brand
Annie Mitchell , Senior Marketing Manager

AGENCY
Saatchi & Saatchi *Lead Agency

Mike Spirkovski, Chief Creative Officer
Toby Aldred , General Manager
Sadie Wood , Senior Account Director
Flavio Fonesca, Creative Director
Pierro Ruzzene, Creative Director
Donna Yan, Senior Strategic Planner


Media Lab Communications


SUMMARY


Language: English