CLIENT
Dr. Oetker
Amie Wood, Executive Manager Marketing
AGENCY
Raph Krell, Planner
Jamie MacKay, Chief Strategy Officer/BWM Partner
Rob Belgiovane, Group Chief Creative Officer/BWM Partner
Phil Van Bruchem, Executive Creative Director
Natalia Shore, Business Director
SUMMARY
BWM Dentsu created an unexpected pizzeria experience for a lucky group of celebrities and food lovers at its recent ‘dining in the dark’ activation for Dr. Oetker Ristorante.
AFL celebrities, bloggers and foodies were invited to have dinner in the dark at what they thought was a modern pop-up restaurant. Unbeknown to the diners, as they were eating their pizza in the dark, the restaurant set rotated and was transformed into a lounge room.
Once the guests had eaten their fill, the second surprise was revealed – the gourmet pizza they had enjoyed was, in fact, Dr. Oetker Ristorante frozen pizza!
To promote the Scuro Ristorante activation, BWM Dentsu created a microsite, and social media handles including Twitter, Instagram and Facebook.
