CLIENT
NRMA Insurance
Brent Smart, Chief Marketing Officer
Sally Kiernan, Marketing Director
Caroline Hugall, Group Brand Strategy Director
Anna Jackson, Brand Strategy Lead
Zara Curtis, Director of Content & Customer
Liz Stokes, Marketing Lead - Creative & Innovation
AGENCY
Scott Nowell, Co-founder & Group Chief Creative Officer
Mark Green, Co-founder & Chief Executive Officer
Fabio Buresti, Partner & Group Strategy Director
Barbara Humphries, Creative Director
Benn Sutton, Creative Director
Jake Rusznyak, Creative Director
Dennis Koutoulogenis, Creative Director
Hugh Muro, Head of Planning
Charlotte Marshall, Strategic Planner
Kezia Quinn, Group Content Director
Katie Wong Hee, Senior Content Director
Fizzy Keeble, Senior Content Manager
Sophie Finckh, Content Manager
SUMMARY
When it comes to reviving your brand, its original purpose can be overlooked. This is a reminder that sometimes it’s best to go back to your roots, and that exceptional value can be unlocked by reinterpreting what made your brand great. By embodying Australia’s national spirit of ‘Help’, NRMA Insurance reversed 8-years of declining customer numbers and reached __million customers for the first time since April 2014, despite a growing price premium. ‘Help’ delivered incremental customer growth of _____ with a projected incremental profit of $___M and ROI of ___%.
