CLIENT
NRMA Insurance
Brent Smart, Chief Marketing Officer
Sally Kiernan, Marketing Director
Caroline Hugall, Group Brand Strategy Director
Anna Jackson, Brand Strategy Lead
Zara Curtis, Director of Content & Customer
Liz Stokes, Marketing Lead - Creative & Innovation
AGENCY
Scott Nowell, Group CCO
Mark Green, Co-founder & Chief Executive Officer
Vince Lagana, Executive Creative Director
Barbara Humphries, Creative Director
Michael Hogg, Head of Planning
Tim Smith, Senior Digital Planner
Benn Sutton, Creative Director
Hugh Munro, Head of Planning
Katie Wong Hee, Group Content Director
Sophie Finckh, Content Manager
Scott Zuliani, Senior Creative
Natasha Delin, Content Director
SUMMARY
Nothing matters more than the feeling of security you get from your home. But, with 38% of households uninsured, Australians failed to see its value. With the inspirational message 'Every Home Is Worth Protecting', we focused on our most vulnerable Australians - Koalas - NRMA Insurance rose above the category, driving the biggest quarterly sales increase in history. ‘Koala’ broke all records, becoming NRMA Insurance’s most successful home insurance campaign ever - delivering ______ incremental policies with an incremental profit of $____M at an ROI of ___%.
