CLIENT
A1 Slovenija, d. d.
Tatjana Kos, Senior Marketing Communication Expert
Matevž Šmalc, Brand Communications Director
Nina Šiler, Senior Marketing Communication Expert
Katja Vidovič, Media & Channel Strategist
AGENCY
Jernej Špende, Digital Strategist
Petra Krulc, Executive Creative Director
Matjaž Butara, Client Service Director
Blaž Kocjančič, Creative Director
Matija Primc, Art Director
Špela Vuga, Project manager
Taktik d.o.o.
Katja Kek, Senior Consultant
Maruša Penzeš, Senior Consultant
Sonce.net d.o.o.
Nina Tanhofer, Digital Communications Specialist
Zavod Multipraktik
Miha Brodarič, Managing and Creative Director
Nina Vrhovec, Managing and Art Director
MEDIODROM, d.o.o.
SUMMARY
A1 Slovenija have created Bedtime Fairy Tales, a vast library of contemporary Slovenian audio fairy tales, rocking toddlers all over Slovenia to sleep every day. By creating relevant and very emotional content, A1 Slovenija has become an important companion for Slovenian parents with toddlers, which has resulted in building a highly preferential brand and strengthening the A1 Slovenia brand perception among households - its core target group.
