Lysol

Chris Tedesco, General Manager, US Marketing
Ferran Rousaud, Marketing Director
Rich Sidoli, Senior Brand Manager

McCann New York *Lead Agency

Sarah Watson, Global Strategy Director, EVP
Justin Ballheim, Strategy Director, VP
Jordan Berger, Strategy Director
Ellie Frame, Senior Strategist
Maru Kopelowicz, Executive Creative Director, EVP
Tyler Gonerka, Associate Creative Director
Emily Salas, Associate Creative Director
Chioma Aduba, Executive Account Director
Alba Berdala, Account Director
Kate Fleming, Account Executive
Christine Lane, Executive Innovation Producer, SVP
Chance Bassett, Executive Producer, VP
Mihae Mukaida, Senior Innovation Producer
Kathy Roekthanom, Project Manager
Erik Kroha, Director of Technology, VP

Zenith Media

Social Code

Wunderman Thompson MSC

Access Brand Communications

Lysol had earned its way into households with a promise to kill 99.9% of germs. But today, with new, natural category entrants, moms thought Lysol was too harsh. How were we going to convince moms we were gentle enough for even their kids’ clothes as we launched in to the new category of laundry? By showing moms that the items their kids love the most are actually the germiest, we increased sales of Lysol Laundry Sanitizer by 58.3% and proved to moms that they could trust Lysol – everyday.