AGENCY
Ari Halper , Chief Creative Officer
Fred Levron , Worldwide Creative Partner
Gabriel Schmitt , Executive Creative Director
Laszlo Szloboda, Associate Creative Director, Copy
Alex Sprouse , Associate Creative Director, Art
Adam Isidore , Director of Integrated Production
Henna Kathiya , Senior Producer
Sarah Tarner , Account Supervisor
Jesse Morris , Project Manager
Janice Katz , Business Affairs Lead
O Positive Films
Jonathan Klein , Director
Htat Lin Htut, Director of Photography
Ralph Laucella , Executive Producer
Jason Reda , Producer
Zombie Studio
Fabricio Takahashi , Director of Operations
Stefanie Dias , Producer
Daniel Salles , Creative Director
Chemistry Creative
Frank Moran , Executive Producer
Pete Sax , Executive Producer
ABMC
SUMMARY
Mobile ordering was critical to Burger King’s future but interest in our late to-the-game app was low. Our insight was unlocked when we realized mobile ordering through our new app has the power to turn McDonald’s ’much larger footprint into our competitive advantage. By offering a 1-cent Whopper that’s only available ‘at’ McDonald’s we turned customers into willing co-conspirators in helping us troll our rival in the biggest way ever. Becoming the most downloaded iOS & Android store apps, BK generated $15m in incremental revenue, with an astounding 37:1 ROI.
