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The Heart of Children Association
The Heart-Sewing-Kit

RAN IN:

CLIENT
The Heart of Children Association

Alexandru Popa, President

AGENCY
Mercury360 *Lead Agency

Mihaela Bourceanu , Client Service Director
Loredana Hatingher, Account Director
Liviu Turcanu, Creative Director
Andreea Roscan, Art Director
Alexandra Jitarel, Copywriter
Diana Benea, Group Account Director


Cosanzeana (Laura Leonte)


Outbox

Adrian Pavelescu, Managing Director
Andrei Busuioc, Web designer
Sonia Ardelean, Digital copywriter


SUMMARY

In a chaotic fiscal year, with Asociatia Inima Copiilor (The Heart of Children Association) needed funds to keep running its “medical missions” program: bringing foreign pediatric heart surgical doctors to Romania to operate children born with heart malformations at zero costs for their families. Fundraising consisted of designing & marketing martisor-like, heart-shaped pins which people could personally sew, as symbol of heart surgery, during “love season” (February & March).

CASE VIDEO


Type: Both Business to Business and Business to Consumer

Language: English