Nike Inc.

Wieden + Kennedy (Portland) *Lead Agency

Alberto Ponte, Creative Director
Ryan O'Rourke, Creative Director
Chris Groom, Creative Director
Antony Goldstein, Creative Director
Dylan Lee, Copywriter
Alex Romans, Copywriter
Sara Phillips, Art Director
Joan Comellas, Design Lead
Andy Lindblade, Strategy Director
Nathan Goldberg, Strategist
Matt Hunnicutt, Director of Production
Jake Grand, Executive Producer
Krystle Mortimore, Executive Producer
Katie McCain, Producer
Shelley Eisner, Producer
Kacey Klonsky, Associate Producer
Emiy Knight, Associate Producer
Candice Harbour, Associate Producer
Alicia Willett, Business Affairs
Maureen Doyle, Business Affairs
Andre Gustavo, Global Account Director
Luiza Prata Carvalho, Account Director
Mike Waywell, Account Manager
William Frazier, Account Executive
Daniel Sheniakk, Group Media Director
Reme DeBisschop, Media Director
Ryan Craven, Associate Media Director
Vivian Zhang, Media Planner
Geoff Scoones, Media Planner
Graham Wallace, Media Planner
Zilla Peoples, Creative Manager
Alicia Kuna, Design Studio Manager
Brian Troyer, Design Studio Producer
Mitch Wilson, Studio Designer
Cathy Ormerod, Studio Designer
Rob Mumford, Studio Designer
Beth Schuenemann, Studio Designer
Lilya Dru, Studio Designer
Denise Hanggi, Print Producer
Kristen Holder, Print Producer

Park Pictures

JOINT Editorial

A52

Publicis Sapient

The Nike “Dream Crazy” campaign showed how the brand’s deep beliefin the potential of athletes and the power of sport can make anenormous impact on popular culture and in the process driveunprecedented brand relevance and business success. By showing howathletes could not only push themselves in sport, but also begin tochange the culture around them, this campaign captivated today'syouth generation – and American culture at large.