CLIENT
Samsung Electronics Romania
Livia Fericean, Corporate Citizenship and Public Affairs Manager
AGENCY
Jorg Riommi, Chief Creative Officer Central Eastern Europe & Romania Publicis Romania
Vasilije Corluka, Chief Creative Officer
Andrei Nica, Group Creative Director
Miruna Potop, Copywriter
Silvana Frinculescu, Art Director
Victor Stroe, Head of Planning & Associate Director
Adina Redes, Brand Communication Director
Monica Iosif, Senior Brand Communication Manager
Maria Sarivan, Strategic Planner
Raluca Acuculitei , Brand Communication Executive
MSL The Practice
Monica Jitariuc, Managing Director
SUMMARY
Samsung made an innovation statement in the context of its partnership with Enescu Festival - the most established, yet the most unattainable music event in Romania, which left most of the people who wanted to attend it with a feeling of injustice. Answering people’s needs and staying true its “Do what you can’t” belief, Samsung decided to break the boundaries of an elite partnership, and enable all Romanians the opportunity to experience the most exclusive music festival at their fingertips, with the help of AR tech.
