monobank

Anatolii Rogalskiy, СМО
Oleg Gorohovsky, monobank co-founder
Michael Rogalskiy, monobank co-founder

Initiative *Lead Agency

Sergey Kostin, Managing Director
Oksana Marusych, Data & Planning Director
Julia Khanina, Media Group Head

banda

Maxim Boritko, Creative Director
Egor Petrov, Creative Director
Katya Tkachenko, Art Director
Sergio Vorvykhvost, Copywriter
Nastya Markova, Head of Strategy
Bogdan Getmanov, Strategist
Nikita Tregub, Senior Strategist
Ievgen Velychev, Designer
Ira Levytskaya, Designer
Lena Zayats, Team Leader
Stefania Vereitsi, Project Manager
Kateryna Trygub, PR manager

During the nationwide campaign ‘The bank in the phone’, which in a simple ‘Q&A’ format told about the benefits of monobank, an unusual media solution was implemented — 5-second ‘follower’ ads. monobank ads aired immediately after ads of appliances, beverages and food — ‘following’ them. The ads said that the product that had just been advertised could be bought by instalments, or you can get cashback for it.The format has become one of the most discussed, has strengthened communication with the brand — bringing 400,000 new customers during the campaign.