CLIENT
Almosafer
Mohamed Qanati, Head of Marketing
Nathalie Viranyi, Director of Communications
Talal Shehadeh, Manager - Branding
AGENCY
Tahaab Rais, Regional Head of Strategy, Film Director, Creative Director, Writer, Art Director, Lyricist
Aunindo Anoop Sen , Creative Director, Copywriter
Ramzy Haddad, Creative Director
Nayaab Rais, Creative Director
Dejavu Dubai
Manasvi Gosalia, Executive Producer
Kavya Iyer, Producer
Bobby Dillon, DoP
FP7 McCann Riyadh
SUMMARY
With Islam seen by many as a divisive religion in the world, it’s a world of “us” vs. “them” even during Ramadan - a month of unity and togetherness,
Muslims celebrate Ramadan. The world doesn’t. Even those celebrating don’t feel the same magic anymore.
Almosafer, a travel platform from Saudi Arabia, reignited the lost magic of Ramadan in the region, by giving Ramadan a new face - that of a child.
And through the child’s story, Almosafer took Ramadan's spirit to the world, encouraging inclusivity, openness and connecting through travel.
