CLIENT
Babyshop
Mitin Chakraborty, Head of Marketing
AGENCY
Tahaab Rais, Regional Head of Strategy, Film Director, Creative Director, Writer
Nima Askari, General Manager – Business Unit
Vicky Kriplani, Group Account Director
Oliver Robinson, Regional Executive Creative Director
Kartik Aiyar, Creative Director
Dejavu Dubai
Manasvi Gosalia, Executive Producer
Kavya Iyer, Producer
Bobby Dillon, Director of Photography
SUMMARY
Starting Mother’s Day, Babyshop, a children's retailer, wanted to improve its image, winning love from mothers in UAE.
Based on the truth that there’s no Mother’s Day, without mothers, Babyshop reminded moms that the greatest gift on Mother’s Day was the gift of moms themselves.
"THE GIFT OF MOM" launched, transforming Mother’s Day into an important purposeful initiative, changing the occasion marketing game amongst retailers.
On and beyond Mother’s Day, Arab mothers were moved emotionally, their apathy contextually targeted, creating word-of-mouth and making it easier for them to get checked.
