AGENCY
Tahaab Rais, CSO - Regional Head of Strategy, Creative Director
Spiro Malak, General Manager - Business Unit
Vicky Kriplani, Group Account Director
Tala Arakji, Senior Strategy Manager
Anna Sadykova, Strategist
Oliver Robinson, Regional Executive Creative Director
Mike Awad, Associate Creative Director
Thomas Young, Associate Creative Director
Marine Grat, Account Manager
Sasha El Jurdi, Senior Account Executive
SUMMARY
With individual savings low and personal debt on the rise, people in the UAE struggle with their financial health. But physical health is also a struggle, with obesity rates being at an all-time high.
So, combining health with wealth, Emirates NBD created an innovative media channel and initiative for people to improve their financial and physical health.
Live experiences amplified the initiative and generated participation. We did something that no bank in the Middle East had done before and it resulted in more customers, with 36,000 people as active users.
