CLIENT
AB InBev (Mexico)
Fabio Baracho, Marketing VP
Yune Aranguren, Brand Director
Martin Raygoza, Brand Director
Samantha Herrera, Brand Manager
Sinuhé García, Media Director
Jessica Flores, Regional Brand Coordinator
AGENCY
Verónica Hernández, CEO
Jessica Apellaniz, CCO
María del Pilar Troconis, Account Director
Kevin Murcia, Creative Director
Javier Melo, Creative Director
Michelle Quintanilla, Head of Planning
Itzel Elorza, Sr Strategic Planner
Rosa Arizmendi, Production Director
César Holguín, Chief Strategy Officer
Nuri Briseño, Account Supervisor
Paola Romero, Account Executive
Jacome González, Copywriter
Ismael Mora, Art Director
Enrique Corral, Art Director
Ángel Ibañez, Copywriter
Montserrat Torres, Project Management
Alfredo Salmeron, Account Executive
Media Monks (México)
Adrian Pastrana, Executive Producer
Mediacom Mexico
Karla Ramos, Account Coordinator
DraftLine México
Itzel Real, Project Manager Lead
Trendsétera de México
Carlos Carrillo, Associate & Director
SUMMARY
Victoria beer is a brand that year after year talks about one of the most deeply rooted traditions in Mexicans: The Day of the Dead. But 2020 was a complicated year for everyone because of the COVID-19 pandemic, we found that people couldn’t say goodbye to their loved ones because of the restrictions. Faced with this individual duel, Victoria Beer created a platform to help Mexicans say goodbye.
