Business Iceland

SS+K *Lead Agency

Lenny Stern, Co-Founder and Partner
Stevie Archer, Executive Creative Director
Elena Claro, Senior Strategist
Daniel Bremmer, Creative Director
Jose Salgado, Account Director
John Swartz, Managing Director, Production + Operations
Kevin Skobac, Managing Director, Strategy
Amy Frisch, Managing Director, Head of Client Services
Craig von Wiederhold, Agency Producer
Amos Bloomberg, User Experience Design

M&C Saatchi Group *Lead Agency

Camila Gurgel, Senior Creative
Ieva Paulina, Senior Creative

Peel Iceland

Magnus Magnusson, Managing Director and Founder
Egill Thordarson, Managing Director and Founder
Elnar Guomundsson, Designer
Arnar Jonsson, Animator

M&C Saatchi Talk

Lauren Hunt-Morgan, Senior Associate Director
Jade Beaty, Senior Account Manager
Maia Quinn, Account Manager
Chris Hides, Global Managing Director
Sophie Hayes, Director

M&C Saatchi Sport & Entertainment North America

Steph Lund, Chief Executive Officer
Andrea Nirsimloo, President
Sammi Liang, Vice President
Vicki Scarfone, Senior Account Director
Shannon Byrnes, Senior Account Supervisor
Dan Leedy, Assistant Account Executive
Hannah Loughlin, Assistant Account Executive

Skot Productions

Samúel Bjarki Pétursson, Director
Gunnar Páll Ólafsson, Director
Hlynur Sigurðsson, Executive Producer
Birna Paulina Einarsdóttir, Head of Production / Producer
Óttar Guðnason, Editor
Guðrún “Garún” Daníelsdóttir, Assistant Director
Haraldur Ari Karlsson, Assistant Director
Úlfur Eldjárn, Music
Alda B. Guðjónsdóttir, Casting
Aron Bergman, Art Director
Viktor Pétur, Art Director

When the world went into lockdown, people went stir crazy. A conventional tourism campaign would only feed frustration. Iceland, tourism-dependent and mired in global recession, offered an outlet to the claustrophobic masses: an opportunity to release primal screams in Iceland's vast natural landscapes. This offer of catharsis triggered an explosion! Dramatic increases of searches on Expedia and Icelandair testify to the power and timeliness of this effort, which unleashed more than enough pent-up energy and desire for Iceland to surge to the #1 desired destination.