CLIENT
New Zealand Government
John Walsh, Public information manager
Heather Peacocke, Head of Communications and Public Engagement
Gemma Bevan, Campaign and Channels Manager
Sarah Wood, Campaign and Channels Manager
Lauren Stanley, Senior Advisor, Marketing
Tamara Lovett, Social Media Lead
Melissa Brenzinger, Senior Social Media Advisor
Kate Baker, Campaign and Channels Manager
AGENCY
Brett Hoskin, Managing Director
Brigid Alkema, Executive Creative Director
Emily Beautrais, Creative Director
Mark Dalton, Creative Director
Frances Cooke, Creative Director
Linda Major, Director of Social Marketing
Mike Gwyther, Senior Writer
Steve Hansen, Senior Creative
JP Twaalfhoven, Senior Creative
Matt Barnes, Group Business Director
Emma Brown, Project Manager
Robbie Allen, strategist
Madeleine Patel, Business Director
Bethany Omeri, Strategy Director
Leon Baldock , Digital Artist
Mathew Mason, Digital Artist
Christina Hazard, Head of Content Production
Carne Godfrey, Senior Producer
Jen Gasson, Senior Producer
Josh Rollo, Producer
OMD (New Zealand)
Nick Ascough, strategy director
Jake Firman, strategy director
Marty Bull, Business Director
Hilary Yiasoumi, Investment Director
Cathy Angell, Senior Account Manager
SUMMARY
When the COVID-19 pandemic reached NZ, our fate rested on our response in the the initial 7 weeks. Would we overwhelm hospitals? Suffer countless deaths? Spark a long economic decline? Our ‘go hard, go early’ strategy was the most aggressive in the world. Kiwis embraced it. We stayed home, closed shop, and stopped movement. This is the story of how a team of 5 million united against COVID-19 and won. 24-months on, NZ has retained the lowest death rate in the developed world and a V-shaped economic recovery
