AGENCY
Alan Cruz, Head of Strategic Planning
César Chinchilla, Chief Creative Officer
Eduardo Ching, CEO
Angel Barahona, Copywriter
Donaldo Argueta, Video Editor
Edgardo Melgar, Head of Communications
Jimena Andino, Head of Public Relations
Ericka Coello, Account Director
Wanda Cálix, Creative Director
Sebastian Bullorini, Creative Director
14 al Centro Latam
Ogilvy Mexico
Jessica Apellaniz, Regional Chief Creative Officer, Latina
Adriana Weinberg, Regional Director of Creative Excellence, Latina
Ogilvy USA
Liz Taylor, Global CCO
Harley Saftler, Global Director of Creative Excellence
SUMMARY
For more than 10 years, the Honduran women's advocacy group GEPAE led the seemingly futile fight to repeal the ban on the morning after pill, using every play in the book: street protests, media campaigns, direct lobbying. Morning After Island is the story of how we finally found the solution outside our borders, giving an option to Honduran women and carrying our voice to the world. The global outcry gave us access to the President, and our continued efforts led to the pill being legalized on March 8, 2023.
