CLIENT
7-Eleven
Marissa Jarratt, Exec. Vice President, Chief Marketing and Sustainability Officer
Neha Nayyar, Senior Director, Marketing
Marissa Eddings, Senior Director, Marketing
AGENCY
Menno Kluin, Chief Creative Officer
Devon Hong, Executive Creative Director
Michael Schactner , Executive Creative Director
Joshua Safran, SVP, Client Leadership
Andrea Rastogi, Executive Producer
Andrew Hunter, Creative Director
Doug Murray, Creative Director
Emmanuel Rocha, Jr Copywriter
Jorge Diaz, Jr Art Director
Brian Gartside, Group Design Director
Sophia Del Plato, Senior Designer
Luis Valencia, Associate Designer
Carissa Ranelycke, SVP, Integrated Production
Adrienne Darnell, Senior Producer
Raig Adolfo, EVP, Integrated Strategy
Amie Dowker, SVP, Integrated Strategy
Angie Arner, Strategy Director
Ashley Evangelista, Senior Strategist
Jackie Mockridge Mattina , Head of Strategy & Insights
Danielle Moylan, Director, Consumer Insights & Analytics
Nicola Flynn, Senior Manager, Audience & Insights
Molly Clark, Account Director
Brianna Rape, Account Director
Heather Chancey, Group Account Lead, Media
Valerie Maroney, Senior Project Manager
Christine Reed, VP, Media Planning
Jonathan Awtrey, Director, Media Planning
Sarah McDonagh, Associate Director, Media Planning
Taylor Doane, Associate Director, Media Planning
Cristen Cagle, Sr. Manager, Media Planning
MJZ
Cartel
The Mill
SUMMARY
7-Eleven had been losing their role in the daily American routine since before Covid first came to visit. To survive further headwinds in 2021, the brand dug deep - re-finding the truth at the core of the brand and articulating it for a new generation. In a year full of sporadic variants and lockdowns 7-Eleven unlocked the energy that had been within it all along – one that boosted store visits, brand consideration and turned up big ROI.
