AGENCY
Anne Boothroyd, Executive Creative Director
Marie-Claire Manson, Senior Planner
Scott Maddox, Creative Director
Karla Tarr, Senior Creative
Jack Wadham, Senior Creative
Ryan Overeem, Senior Designer
Nigel Sutton, Production Director
Andrea Long, Media Strategy Director
Emma Dalton, General Manager
Rebecca Lawson, PR Partner
Kereti Kanawa, Creative Service Manager
Clare McCracken, Senior Account Director
Jayden Lam, Account Manager
Kat Cox, Executive Digital Producer
Film Construction
Belinda Bradley, Executive Producer/Photographer
Belinda Bradley, Director
Radiate
Rachel Liversidge, Director
Rachel Liversidge, Sound
Rachel Liversidge, Online
Rachel Liversidge, Post Producer
The Industry Group
Suzzane Smith, Research and Strategy Consultant
Network PR
Sandy Trigg, Managing Director - PR
SUMMARY
People equate the need for blood with national emergencies, natural disasters, mass shootings or other cataclysmic events. But NZ Blood face the equivalent need of these events every day - we just don’t see them. "Unseen Emergencies" woke New Zealanders up to the fact that any person, any time, in any place, could be faced with a life-threatening situation that required blood – and they happen every hour, every day. This is the story of how reframing daily events as unseen emergencies created the largest donor jump in 5 years.
