CLIENT
Yapı Kredi Bankası A.Ş.
Arda Öztaşkın, Head of Brand Management
Özge Bakırçalı, Director Of Brand Management
Ege Can, Brand Management
Esra Soruşbay, Brand Management
AGENCY
Emre Kaplan, CCO
Kerim Gürsel, ECD
Tolga Suna, Creative Director
Uğur Matban, Creative Group Head
Jbid Boyaçıyan, Copywriter
Can Çalışkan, Head of Strategy
ipek kardesler, Senior Strategic Planner
Ezgi Cumur, Strategic Planner
Berkay Başer, Senior Strategic Planner
Melis Çavuşoğlu, Strategic Planner
Emin Yükünç, Art Director
Canan Akyıl, Brand director
Gamze Demirtaş, Brand Executive
Gökçe Er, Brand Supervisor
Şafak Serter, Head of production
Kerem Dolu, Productor
Eralp Çankır, Productor
Mindshare Turkey
The Gang
Ingage
SUMMARY
In 2021, the rate of carrying cash decreased due to the impact of the pandemic, and owning a POS device became important. However, in Türkiye, a large portion of the tradespeople didn’t have fixed POS because they’re doing mobile business, such as sellers in farmers’ markets, florists, taxi drivers etc. We set out to convince traditional tradespeople to use our digital POS device (POS CEPTE). Through our campaign we increased new customer acquisition by 53%. Furthermore, our TVC achieved the highest score among all industry-communications tested during the same period.
