AGENCY
Brandon Henderson, Global Executive Creative Director
Marques Gartrell, Global Executive Creative Director
Anastasios Tsitsopoulos, Global Strategy Director
Brandon Pracht, Global Managing Director
Sean Johnson, Copywriter
Lauren Acampora, Art Director
Cassandre Gouraud, Art Director
Lesley Scheuermann, Copywriter
Nik Reed, Art Director
Sara Carr, Copywriter
Caleb Smith, Group Comms Director
Ben Bliss, Copywriter
Hope Jordan, Art Director
Andrew Raine, Senior Strategist
Alysha Kishan, Senior Strategist
Alex Scaros, Account Director
Marlee Caine, Account Director
Cam Cheeks-Lomax, Account Director
Temma Shoaf, Executive Producer
Andy Daulton, Executive Producer
Justine Lowe, Business Affairs Director
John Petty III, Executive Creative Director, Bodega Global • Bodega
Liz Stefan, Senior Social Strategist
Lizzie Manning, Comms Strategist
Eric Uzick, Comms Strategist
Lauren Makee, Management Supervisor
Greg Hascoe, Account Supervisor
Claire DePalma, Management Supervisor
Elaina Powless, Strategist
Sarah Giarraffa, BA Manager
Nakiella Smith, BA Manager
Jade Smith, Community Manager
Craig Keppler, Senior Producer
The Narrative Group
Jackie Brockman, Founder/Business Lead
ALMA DDB.
Jackie Bofill, Account Supervisor
Burrell
Susan Neeley, Senior Account Executive
IW Group
Flora Zhao, VP
SUMMARY
In 2020, McDonald’s found itself facing a critical issue - the new generation of multicultural youth had counted them out. Based on the insight: “We all have a go-to McDonald’s order”, Famous Orders turned going to McDonald’s into a cultural event. We asked our most famous fans for their order (Travis Scott, J. Balvin, BTS, and Saweetie), and made it possible for their fans to order them. The results? A cultural property that youth flocked to and that brought in hundreds of millions of incremental sales.
