AGENCY
Parshuram Mendekar, VP - Account Management
Harshad Rajadhyaksha , CCO
Sukesh Nayak, CCO
Kainaz Karmakar , CCO
Hemant Sharma, Group Creative Director
Sagar Jadhav, Group Creative Director
Neville Shah, Senior ECD
Prakash Nair, President and Head of Office
Smita Sodhia, Account Director
Anushka Mukerjee, Group Head - Planning
Nikhil Chinnari, Planning Director
Wavemaker India
SUMMARY
How does a brand become a lighthouse for its battered franchise with action, not just ads?
For Cadbury Celebrations, the breakthrough was to turn its campaign into the most unlikely Diwali gift.
Faced with Covid-third wave, dampened Diwali festivities and sales, the ‘NotJustaCadburyAd 2.0’ platform brought together the star-power of Shah Rukh Khan (SRK) and hyper-personalization martech, creating a world-first in shared-value marketing. It enabled thousands of small retailers to create personalized ads with SRK as their ambassador, driving a 7.3% uplift in consideration and an unlikely 35% sales growth.
