CLIENT
Magazine Luiza
Frederico Trajano, CEO
Eduardo Galanternik, VP
Bernardo Cupertino Leão, Diretor de Marketing
Pedro Cassimiro, Brand and Social Media Senior Manager
Aline Izo, Content Strategy Lead
Luiz Carlos Lima, Social Media Lead
Ana Paula Rodrigues, Marketing Director Fashion
Vanessa Vicente, Marketing Manager
Ana Herzog, Public Relations
Leonardo Correa, Advertising Manager
Breno Reis, Marketing Coordinator
Sheila Telles, Marketing Coordinator
Fabio Fernandes, OAK 3D - Managing Partner
Adriana Chagas, Voice Over Lu
Barbara Mesquita, Red Bull Team
ALOK MUSIC, Alok Team
VOGUE Magazine, Vogue Teams
AGENCY
Daniela Paris, Head of Operations
Isadora Prado, Strategy Director
Gabriel Boru, Strategy Supervisor
Raquel Calderon, Data Specialist
Tania Garcia, Diretora de Operações
Larissa Ferrari, Account Director
Daniel Schiavon, Executive Creative Director
Pedro de Gouveia, Associate Creative Director
Breno Rodrigues, Associate Creative Director
Sergio Mugnani, Chief Creative Officer
Marcia Rodrigues, Head of Financial
Tatiana Moliterno, Account Director
Leonardo Moraes, Media Director
Priscila Sbarra, Data Analyst
Patrícia Ramos, Data Analyst
OAK
Sentimental Filme
Luciano Zuffo, Director
Mauricio Guimaraes, Director
Marcos Araujo, Executive Producer
Comando S
Sergio Rezende, Comando S - Executive Producer
Globo
SUMMARY
Lu from Magalu is not just a pretty 3D face, but the biggest virtual influencer in the world. She became a pop culture and fashion icon in Brazil, growing Magalu's presence on social media to unexplored heights.
Through a more interactive approach and taking part in a video-first reality, Lu reached the top. With impressive engagement numbers, she increased revenue through paid-for posts, boosted e-commerce sales and improved her brand recall.
Lu took social media by storm, and grew to become one of Magalu's most valuable assets.
