CLIENT
YES
Justyna Lach, Marketing Director
Zuzanna Krokowicz, Marketing Manager
Łukasz Kucharski, Łukasz Kucharski
AGENCY
180heartbeats + Jung v Matt *Lead Agency
Mikołaj Sadowski, Chief Creative Officer
Radosław Smorga, Business Development Director & Partner
Pablo Dominguez Agregan, Creative Director
Antonina Ruszkowska, Junior Art Director
Aleksander Madej, Junior Copywriter
Anna Stolarz, Account Manager
Dawid Kaźmierczak, Social Media Director
Paula Kamińska, Social Media Project Manager
Massive Music
MEDIAHUB
Anna Jezierska, CLIENT MANAGING PARTNER
Bartłomiej Lissowski, SENIOR MEDIA MANAGER
Michał Bakalarczyk, SENIOR TV MANAGER
Michał Sereda, TV PLANNER/BUYER
Magdalena Sitarska, Senior Digital Planner
Agnieszka Gadomska, Senior Media Account
F 25
Marcin Dworucha, Chief Executive Officer
Stratosfera
SUMMARY
Most discussed Polish campaign of the year with a wide cultural impact that drove record business result.
YES broke the mould of how Polish women are portrayed in mainstream campaigns. Campaign organically received spectacular reactions from Polish women as it strongly resonated emotionally and culturally, established new positioning and delivered the highest sales in the brand's history.
All of the above with less than a quarter of media spend of the category leader and media investment comparable to previous years.