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SickKids Foundation
Family Tree

RAN IN: Canada

CLIENT
SickKids Foundation

AGENCY
Cossette *Lead Agency

Carlos Moreno, Global Chief Creative Officer
Melissa Levenberg, Group Account Director
Peter Ignazi, Global Chief Creative Officer
Daniel Dolan, Account Director
Lily Dang, Account Executive
Mario Cesareo, Creative Director
Sarah Rutherford, Creative Director
Annekatrin Mueller, Senior Digital Project Manager
Noah Feferman, Associate Creative Director
Sukhdeep Gill, Technical Director
Elijah Di Gangi, Senior Copywriter
Andy Ng, Senior Art Director
Anton Mwewa, Art Director
Rosie Gentile, SVP, Strategy
Tishan Canagasaby, VP Client Lead


Thinkingbox


OMD


SUMMARY

People with a personal connection to SickKids are more likely to become donors. So, even if you haven’t had a child at the hospital, how do we help people realize they may have a personal connection to the SickKids family? The SickKids Family Tree was born. An online hub that connects everyone SickKids has ever impacted. By giving our advocates a platform to declare and share their personal connections to SickKids, we generated 13,974 (550% above target) new leads, at $8.5 per lead 81% less industry average ($43).

CASE STUDY

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CASE VIDEO


Audience: Everyone in the GTA with a potential connection to the hospital

Objectives: Lead Generation (Email Opt-In)

Type: Business to Consumer

Language: English