CLIENT
Canadian Tire Retail
Eva Salem, VP, Strategic Marketing
Jonathan Anderson , Manager, Innovation Brand Marketing
Andree Dillon , Associate Marketing Manager, Innovation Brand Marketing
Megan Wilson, Marketing Specialist, Innovation Brand Marketing
Karen Richardson, Associate Marketing Manager, Innovation Brand Marketing
AGENCY
Christine Maw, VP, Head of Strategy
Michael Strasser, Managing Director
Nadya MacNeil, Senior Broadcast Producer
Jordan Rahmani, Account Supervisor
Steve Emmens, Head of Production
Frank Macera, Creative Director
Eastern Yoo, Producer
Michael Mehrasa, Copy Writer
Will Cuthbert, Art Director
Amy Badun, Strategy Director
Natalie Street, Account Director
Touche!
SUMMARY
To stake its claim in the Canadian retail landscape, we developed a platform that has broken-through the clutter, helped demonstrate quality, restore trust, and reinforce Canadian Tire’s unique and ownable place in retail. It has delivered six years of improved brand health and sustained sales growth. But more than just an advertising idea, TESTED has become a core brand asset, and has helped transform Canadian Tire’s core business strategy.
