CLIENT
Post Foods Canada
David Bagozzi, VP Marketing
Amy Bernstein, Senior Brand Manager, Kids & Value Portfolio
Katherine Lorenzo, Associate Brand Manager, Kids & Value Portfolio
AGENCY
Michelle Lee, Director, Strategic Planning
Alex Furrer, Chief Creative Officer
Brian Murray, Chief Creative Officer
Dave Scanlon, Senior Print Producer
Antoine Negre, Production Director
Taylor Pawsey, Account Supervisor
Crystal Sales, Planner
Thais Maranho, Video Editor
Mark Forward, Group Account Director
Paulina Lozano, Project Manager
Jamie Flatow, Account Coordinator
Samiir Mussa , Art Director
Steve Muzzin, Senior Copywriter
Idris Lawal, Community Manager
Spark Foundry
Paul Hewitt, Group Media Director
Ravi Rana, Strategy Supervisor
Timothy Harris, Strategy Supervisor
SUMMARY
In order to get Gen Z to connect with an off the radar brand in a declining category, we designed the Sugar-Crisp Spout - a totally new way to let youth, and more specifically gamers, eat Sugar-Crisp. This resulted in a 15% increase in sales within the first month of the giveaway period. Key to our success was creating a handsfree device that would unlock a delicious stream of Sugar-Crisp straight from the box to their mouth.
