CLIENT
Interval House
Lance Martin, Chief Creative Officer
Catherine Marcolin, Managing Director
Adam Thur, Creative Director
Rica Eckersley, Creative Director
Maxine Thomas, Strategist
Adam Thur, Art Director
Rica Eckersley, Copywriter
Jennifer Canham, Copywriter
Jennifer Dark, VP, Integrated Production
Kristine Lafreniere, Account Director, Josh Hansen, Director of Strategy
Beatrice Dauphinais-Bourque, Account Manager
AGENCY
Lance Martin, Chief Creative Officer
Catherine Marcolin, Managing Director
Adam Thur, Creative Director
Rica Eckersley, Creative Director
Maxine Thomas, Strategist
Adam Thur, Art Director
Rica Eckersley, Copywriter
Jennifer Canham, Copywriter
Jennifer Dark, VP, Integrated Production
Kristine Lafreniere, Account Director, Josh Hansen, Director of Strategy
Beatrice Dauphinais-Bourque, Account Manager
SUMMARY
Introducing Freedom Tampons – all the information a woman needs to leave her abusive relationship, in the one place a man will never look. We created a special brand of tampons offering discreet protection for women escaping domestic abuse. With no media and PR but with a highly relevant insight and distribution strategy, we were able to make a real difference. 661 women were referred to the shelter, surpassing our benchmark by 805%. And the best part…no abuser will ever know.
